Marketing /
Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide...
| Main Authors: | , , , |
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| Format: | text |
| Language: | eng |
| Published: |
Chicago, Illinois : Irwin,
1997
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| Subjects: |
| _version_ | 1803621979470692352 |
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| author | Berkowitz, Eric N., editor 466165 Kerin, Roger A., editor 193477 Hartley, Steven W., editor 623322 Rudelius, William, editor 504244 |
| author_facet | Berkowitz, Eric N., editor 466165 Kerin, Roger A., editor 193477 Hartley, Steven W., editor 623322 Rudelius, William, editor 504244 |
| author_sort | Berkowitz, Eric N., editor 466165 |
| collection | OCEAN |
| description | Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course. |
| first_indexed | 2024-03-05T00:30:10Z |
| format | text |
| id | KOHA-OAI-TEST:240225 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-07-04T04:39:18Z |
| publishDate | 1997 |
| publisher | Chicago, Illinois : Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2402252024-05-08T05:49:02ZMarketing / Berkowitz, Eric N., editor 466165 Kerin, Roger A., editor 193477 Hartley, Steven W., editor 623322 Rudelius, William, editor 504244 textChicago, Illinois : Irwin,1997©1997engMarketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.Includes bibliographical references and index.Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.MOHAIMINAH KHAYON;MarketingURN:ISBN:0073656453 |
| spellingShingle | Marketing Berkowitz, Eric N., editor 466165 Kerin, Roger A., editor 193477 Hartley, Steven W., editor 623322 Rudelius, William, editor 504244 Marketing / |
| title | Marketing / |
| title_full | Marketing / |
| title_fullStr | Marketing / |
| title_full_unstemmed | Marketing / |
| title_short | Marketing / |
| title_sort | marketing |
| topic | Marketing |
| work_keys_str_mv | AT berkowitzericneditor466165 marketing AT kerinrogeraeditor193477 marketing AT hartleystevenweditor623322 marketing AT rudeliuswilliameditor504244 marketing |