Marketing /

Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide...

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Bibliographic Details
Main Authors: Berkowitz, Eric N., editor 466165, Kerin, Roger A., editor 193477, Hartley, Steven W., editor 623322, Rudelius, William, editor 504244
Format: text
Language:eng
Published: Chicago, Illinois : Irwin, 1997
Subjects: