Advertising and promotion : an integrated marketing communications perspective /

Advertising and promotion : an integrated marketing communications perspective /

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Bibliografiska uppgifter
Huvudupphovsmän: 390230 Belch, George E. (George Eugene), Belch, Michael A
Materialtyp:
Publicerad: Boston, Mass. : Irwin/McGraw-Hill, 2001
Ämnen:
Advertising
Sales promotion
Communication in marketing
Beskrivning
Sammanfattning:36

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