Advertising and promotion : an integrated marketing communications perspective /
36
| Main Authors: | , |
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| Format: | |
| Published: |
Boston, Mass. : Irwin/McGraw-Hill,
2001
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| Subjects: |
| _version_ | 1796694841188417536 |
|---|---|
| author | 390230 Belch, George E. (George Eugene) Belch, Michael A |
| author_facet | 390230 Belch, George E. (George Eugene) Belch, Michael A |
| author_sort | 390230 Belch, George E. (George Eugene) |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:42:20Z |
| format | |
| id | KOHA-OAI-TEST:244288 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T00:42:20Z |
| publishDate | 2001 |
| publisher | Boston, Mass. : Irwin/McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2442882020-12-19T17:07:34ZAdvertising and promotion : an integrated marketing communications perspective / 390230 Belch, George E. (George Eugene) Belch, Michael A Boston, Mass. : Irwin/McGraw-Hill, 200136FTIRAdvertisingSales promotionCommunication in marketingURN:ISBN:0072314451(hbk) |
| spellingShingle | Advertising Sales promotion Communication in marketing 390230 Belch, George E. (George Eugene) Belch, Michael A Advertising and promotion : an integrated marketing communications perspective / |
| title | Advertising and promotion : an integrated marketing communications perspective / |
| title_full | Advertising and promotion : an integrated marketing communications perspective / |
| title_fullStr | Advertising and promotion : an integrated marketing communications perspective / |
| title_full_unstemmed | Advertising and promotion : an integrated marketing communications perspective / |
| title_short | Advertising and promotion : an integrated marketing communications perspective / |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| topic | Advertising Sales promotion Communication in marketing |
| work_keys_str_mv | AT 390230belchgeorgeegeorgeeugene advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |