Marketing strategy and uncertainty /
36
| Main Author: | |
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| Format: | |
| Published: |
Oxford : Oxford Univ. Pr.,
1998
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| Subjects: |
| _version_ | 1796694956303187968 |
|---|---|
| author | 205949 Jagpal, Sharan |
| author_facet | 205949 Jagpal, Sharan |
| author_sort | 205949 Jagpal, Sharan |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:43:30Z |
| format | |
| id | KOHA-OAI-TEST:244679 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T00:43:30Z |
| publishDate | 1998 |
| publisher | Oxford : Oxford Univ. Pr., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2446792020-12-19T17:07:35ZMarketing strategy and uncertainty / 205949 Jagpal, Sharan Oxford : Oxford Univ. Pr., 199836PSZKLLMarketingDecision-making in marketingMarketingStrategic planningURN:ISBN:0195125738 (hbk) |
| spellingShingle | Marketing Decision-making in marketing Marketing Strategic planning 205949 Jagpal, Sharan Marketing strategy and uncertainty / |
| title | Marketing strategy and uncertainty / |
| title_full | Marketing strategy and uncertainty / |
| title_fullStr | Marketing strategy and uncertainty / |
| title_full_unstemmed | Marketing strategy and uncertainty / |
| title_short | Marketing strategy and uncertainty / |
| title_sort | marketing strategy and uncertainty |
| topic | Marketing Decision-making in marketing Marketing Strategic planning |
| work_keys_str_mv | AT 205949jagpalsharan marketingstrategyanduncertainty |