Services marketing : people, technology, strategy /
External Community;
| Main Author: | |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : Prentice Hall,
2001
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| Subjects: |
| _version_ | 1826405193758015488 |
|---|---|
| author | 353156 Lovelock, Christopher H. |
| author_facet | 353156 Lovelock, Christopher H. |
| author_sort | 353156 Lovelock, Christopher H. |
| collection | OCEAN |
| description | External Community; |
| first_indexed | 2024-03-05T00:43:42Z |
| format | text |
| id | KOHA-OAI-TEST:244745 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:43:42Z |
| publishDate | 2001 |
| publisher | Upper Saddle River, N.J. : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2447452022-07-07T03:47:05ZServices marketing : people, technology, strategy / 353156 Lovelock, Christopher H. textUpper Saddle River, N.J. : Prentice Hall,2001engExternal Community;FTIRProfessionsService industriesURN:ISBN:0130289094 (pbk) |
| spellingShingle | Professions Service industries 353156 Lovelock, Christopher H. Services marketing : people, technology, strategy / |
| title | Services marketing : people, technology, strategy / |
| title_full | Services marketing : people, technology, strategy / |
| title_fullStr | Services marketing : people, technology, strategy / |
| title_full_unstemmed | Services marketing : people, technology, strategy / |
| title_short | Services marketing : people, technology, strategy / |
| title_sort | services marketing people technology strategy |
| topic | Professions Service industries |
| work_keys_str_mv | AT 353156lovelockchristopherh servicesmarketingpeopletechnologystrategy |