Advertising and integrated brand promotion /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, OH : South-Western Cengage Learning,
2009
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| Subjects: |
| _version_ | 1826405670914621440 |
|---|---|
| author | O'Guinn, Thomas Allen, Chris T. Semenik, Richard J. |
| author_facet | O'Guinn, Thomas Allen, Chris T. Semenik, Richard J. |
| author_sort | O'Guinn, Thomas |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T00:50:33Z |
| format | |
| id | KOHA-OAI-TEST:247049 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T00:50:33Z |
| publishDate | 2009 |
| publisher | Mason, OH : South-Western Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2470492020-12-19T17:07:41ZAdvertising and integrated brand promotion / O'Guinn, Thomas Allen, Chris T. Semenik, Richard J. Mason, OH : South-Western Cengage Learning,2009eng36PSZJBLAdvertisingAdvertising media planningURN:ISBN:9780324568622 (hbk.) |
| spellingShingle | Advertising Advertising media planning O'Guinn, Thomas Allen, Chris T. Semenik, Richard J. Advertising and integrated brand promotion / |
| title | Advertising and integrated brand promotion / |
| title_full | Advertising and integrated brand promotion / |
| title_fullStr | Advertising and integrated brand promotion / |
| title_full_unstemmed | Advertising and integrated brand promotion / |
| title_short | Advertising and integrated brand promotion / |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising Advertising media planning |
| work_keys_str_mv | AT oguinnthomas advertisingandintegratedbrandpromotion AT allenchrist advertisingandintegratedbrandpromotion AT semenikrichardj advertisingandintegratedbrandpromotion |