Strategic marketing communications : new ways to build and integrate communication /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
London : Kogan Page,
1999
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| Subjects: |
| _version_ | 1826406478255226880 |
|---|---|
| author | 232610 Smith, Paul R. Berry, Chris Pulford, Alan |
| author_facet | 232610 Smith, Paul R. Berry, Chris Pulford, Alan |
| author_sort | 232610 Smith, Paul R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:02:15Z |
| format | |
| id | KOHA-OAI-TEST:250938 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T01:02:15Z |
| publishDate | 1999 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2509382020-12-19T17:07:51ZStrategic marketing communications : new ways to build and integrate communication / 232610 Smith, Paul R. Berry, Chris Pulford, Alan London : Kogan Page,199936FTIRCommunication in marketingURN:ISBN:0749429186(pbk) |
| spellingShingle | Communication in marketing 232610 Smith, Paul R. Berry, Chris Pulford, Alan Strategic marketing communications : new ways to build and integrate communication / |
| title | Strategic marketing communications : new ways to build and integrate communication / |
| title_full | Strategic marketing communications : new ways to build and integrate communication / |
| title_fullStr | Strategic marketing communications : new ways to build and integrate communication / |
| title_full_unstemmed | Strategic marketing communications : new ways to build and integrate communication / |
| title_short | Strategic marketing communications : new ways to build and integrate communication / |
| title_sort | strategic marketing communications new ways to build and integrate communication |
| topic | Communication in marketing |
| work_keys_str_mv | AT 232610smithpaulr strategicmarketingcommunicationsnewwaystobuildandintegratecommunication AT berrychris strategicmarketingcommunicationsnewwaystobuildandintegratecommunication AT pulfordalan strategicmarketingcommunicationsnewwaystobuildandintegratecommunication |