Strategic marketing communications : new ways to build and integrate communication /

Bibliographic Details
Main Authors:	232610 Smith, Paul R., Berry, Chris, Pulford, Alan
Format:
Published:	London : Kogan Page, 1999
Subjects:	Communication in marketing

Strategic marketing communications : new ways to build and integrate communication / by 294601 Smith, Paul, Berry, Chris, Pulford, Alan

Published 1997