Building global biobrands : taking biotechnology to market /

36

Bibliographic Details
Main Authors: 272496 Simon, Francoise, Kotler, Philip
Format:
Language:eng
Published: New York : Free Press, 2003
Subjects:
_version_ 1796697197745537024
author 272496 Simon, Francoise
Kotler, Philip
author_facet 272496 Simon, Francoise
Kotler, Philip
author_sort 272496 Simon, Francoise
collection OCEAN
description 36
first_indexed 2024-03-05T01:15:11Z
format
id KOHA-OAI-TEST:255260
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T01:15:11Z
publishDate 2003
publisher New York : Free Press,
record_format dspace
spelling KOHA-OAI-TEST:2552602020-12-19T17:08:02ZBuilding global biobrands : taking biotechnology to market / 272496 Simon, Francoise Kotler, Philip New York : Free Press,2003eng36PSZJBLBiotechnology industriesBiotechnologyPharmaceutical biotechnology industryURN:ISBN:9781439172902 (pbk.)URN:ISBN:074322244X (pbk.)
spellingShingle Biotechnology industries
Biotechnology
Pharmaceutical biotechnology industry
272496 Simon, Francoise
Kotler, Philip
Building global biobrands : taking biotechnology to market /
title Building global biobrands : taking biotechnology to market /
title_full Building global biobrands : taking biotechnology to market /
title_fullStr Building global biobrands : taking biotechnology to market /
title_full_unstemmed Building global biobrands : taking biotechnology to market /
title_short Building global biobrands : taking biotechnology to market /
title_sort building global biobrands taking biotechnology to market
topic Biotechnology industries
Biotechnology
Pharmaceutical biotechnology industry
work_keys_str_mv AT 272496simonfrancoise buildingglobalbiobrandstakingbiotechnologytomarket
AT kotlerphilip buildingglobalbiobrandstakingbiotechnologytomarket