Tenant mix of shopping centers/
An effective tenant mix could prevent a loss in the total sales volume of a shopping center. The planning and regulatng of the tenant mix is part of the shopping center property manager's job so as to enable maximum returns for the owner from his investment. The special project atempts to stu...
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| _version_ | 1796697227071062016 |
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| author | 332020 Mohd. Noor Mohd. Ali |
| author_facet | 332020 Mohd. Noor Mohd. Ali |
| author_sort | 332020 Mohd. Noor Mohd. Ali |
| collection | OCEAN |
| description | An effective tenant mix could prevent a loss in the total sales volume of a shopping center. The planning and regulatng of the tenant mix is part of the shopping center property manager's job so as to enable maximum returns for the owner from his investment. The special project atempts to study theoretically how is the tenant mix of a shopping center determined. It also attempts to analyze the demographic forces that should be taken into account in regulating the tenant mix of the chosen case study and also analyze it's existing tenant mix. Holiday Plaza Shopping Center, Johor Bahru had been chosen as the case study for the purposes of this study. Through the questionnaire devices to obtain demographic data, it was found that the primary trade area of Holiday Plaza consist of the surrounding housing estates. The major portion of Holiday Plaza sales comes from young adults. The Chinese are the dominant shoppers and Holiday Plaza generally caters to the high income groups. Holiday Plaza has a wide variety of retail and service tenants, worthy of it's regional shopping center status. Through questionnaire analysis, it was found that generally the service tenants such as agencies, hair saloons, amusement establishments and restaurants contribute less to sales than their proportion of occupied space whilst generative prime location tenants such as the departmental store, jewellery stores and fast-food outlets contribute to sales more than their proportion of occupied space. It was also found that retail tenants relying on display or impulse purchase tend to locate themselves in prime locations whilst the service tenants tend to locate themselves in secondary locations due to the nature of their businesses. It is recommended that Holiday Plaza retains the anchor tenant status and the fast-food outlets who are the major traffic generators at their present locations. It is also recommended that a merchant's association be set up to regulate the mix of tenants at the center since a major portion of the shoplots have been sold to individuals. A tenant that could substantially increase the traffic flow should be found to fill the vacant space (Lot G47) in the upper ground floor to boost the low traffic flow in that area. |
| first_indexed | 2024-03-05T01:15:37Z |
| format | |
| id | KOHA-OAI-TEST:255402 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T01:15:37Z |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2554022020-12-19T17:08:03ZTenant mix of shopping centers/ 332020 Mohd. Noor Mohd. Ali An effective tenant mix could prevent a loss in the total sales volume of a shopping center. The planning and regulatng of the tenant mix is part of the shopping center property manager's job so as to enable maximum returns for the owner from his investment. The special project atempts to study theoretically how is the tenant mix of a shopping center determined. It also attempts to analyze the demographic forces that should be taken into account in regulating the tenant mix of the chosen case study and also analyze it's existing tenant mix. Holiday Plaza Shopping Center, Johor Bahru had been chosen as the case study for the purposes of this study. Through the questionnaire devices to obtain demographic data, it was found that the primary trade area of Holiday Plaza consist of the surrounding housing estates. The major portion of Holiday Plaza sales comes from young adults. The Chinese are the dominant shoppers and Holiday Plaza generally caters to the high income groups. Holiday Plaza has a wide variety of retail and service tenants, worthy of it's regional shopping center status. Through questionnaire analysis, it was found that generally the service tenants such as agencies, hair saloons, amusement establishments and restaurants contribute less to sales than their proportion of occupied space whilst generative prime location tenants such as the departmental store, jewellery stores and fast-food outlets contribute to sales more than their proportion of occupied space. It was also found that retail tenants relying on display or impulse purchase tend to locate themselves in prime locations whilst the service tenants tend to locate themselves in secondary locations due to the nature of their businesses. It is recommended that Holiday Plaza retains the anchor tenant status and the fast-food outlets who are the major traffic generators at their present locations. It is also recommended that a merchant's association be set up to regulate the mix of tenants at the center since a major portion of the shoplots have been sold to individuals. A tenant that could substantially increase the traffic flow should be found to fill the vacant space (Lot G47) in the upper ground floor to boost the low traffic flow in that area.Thesis (Bachelor of Surveying (Property Management)) - Universiti Teknologi Malaysia, 1989An effective tenant mix could prevent a loss in the total sales volume of a shopping center. The planning and regulatng of the tenant mix is part of the shopping center property manager's job so as to enable maximum returns for the owner from his investment. The special project atempts to study theoretically how is the tenant mix of a shopping center determined. It also attempts to analyze the demographic forces that should be taken into account in regulating the tenant mix of the chosen case study and also analyze it's existing tenant mix. Holiday Plaza Shopping Center, Johor Bahru had been chosen as the case study for the purposes of this study. Through the questionnaire devices to obtain demographic data, it was found that the primary trade area of Holiday Plaza consist of the surrounding housing estates. The major portion of Holiday Plaza sales comes from young adults. The Chinese are the dominant shoppers and Holiday Plaza generally caters to the high income groups. Holiday Plaza has a wide variety of retail and service tenants, worthy of it's regional shopping center status. Through questionnaire analysis, it was found that generally the service tenants such as agencies, hair saloons, amusement establishments and restaurants contribute less to sales than their proportion of occupied space whilst generative prime location tenants such as the departmental store, jewellery stores and fast-food outlets contribute to sales more than their proportion of occupied space. It was also found that retail tenants relying on display or impulse purchase tend to locate themselves in prime locations whilst the service tenants tend to locate themselves in secondary locations due to the nature of their businesses. It is recommended that Holiday Plaza retains the anchor tenant status and the fast-food outlets who are the major traffic generators at their present locations. It is also recommended that a merchant's association be set up to regulate the mix of tenants at the center since a major portion of the shoplots have been sold to individuals. A tenant that could substantially increase the traffic flow should be found to fill the vacant space (Lot G47) in the upper ground floor to boost the low traffic flow in that area.36PRZSLShopping centers |
| spellingShingle | Shopping centers 332020 Mohd. Noor Mohd. Ali Tenant mix of shopping centers/ |
| title | Tenant mix of shopping centers/ |
| title_full | Tenant mix of shopping centers/ |
| title_fullStr | Tenant mix of shopping centers/ |
| title_full_unstemmed | Tenant mix of shopping centers/ |
| title_short | Tenant mix of shopping centers/ |
| title_sort | tenant mix of shopping centers |
| topic | Shopping centers |
| work_keys_str_mv | AT 332020mohdnoormohdali tenantmixofshoppingcenters |