Strategic marketing /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill/Irwin,
2003
|
| Subjects: |
| _version_ | 1826407412114915328 |
|---|---|
| author | 173204 Cravens, David W. Piercy, Nigel F. |
| author_facet | 173204 Cravens, David W. Piercy, Nigel F. |
| author_sort | 173204 Cravens, David W. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:15:47Z |
| format | |
| id | KOHA-OAI-TEST:255458 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:15:47Z |
| publishDate | 2003 |
| publisher | New York : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2554582020-12-19T17:08:03ZStrategic marketing / 173204 Cravens, David W. Piercy, Nigel F. New York : McGraw-Hill/Irwin,2003eng36PSZJBLMarketingMarketingMarketingURN:ISBN:0072466650 (hbk.) |
| spellingShingle | Marketing Marketing Marketing 173204 Cravens, David W. Piercy, Nigel F. Strategic marketing / |
| title | Strategic marketing / |
| title_full | Strategic marketing / |
| title_fullStr | Strategic marketing / |
| title_full_unstemmed | Strategic marketing / |
| title_short | Strategic marketing / |
| title_sort | strategic marketing |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT 173204cravensdavidw strategicmarketing AT piercynigelf strategicmarketing |