Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/
Getting an anchor tenant for a shopping centre is an integral part of attracting retailers. Besides pulling in the crowd, an anchor tenant serves to boost the image of the shopping centre. In fact, all retailers welcome the presence of a wellknown anchor tenant; some even consider that a certain w...
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Sekudai : UTM,
1989
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| author | 332341 Radhakrishnan Rengasamy |
| author_facet | 332341 Radhakrishnan Rengasamy |
| author_sort | 332341 Radhakrishnan Rengasamy |
| collection | OCEAN |
| description | Getting an anchor tenant for a shopping centre is an integral part of attracting retailers. Besides pulling in the crowd, an anchor tenant serves to boost the image of the shopping centre. In fact, all retailers welcome the presence of a wellknown anchor tenant; some even consider that a certain well-established anchor tenant in the centre is a pre-requisite to their taking up a shoplot. Securing a reputable anchor tenant can be seen as part of a marketing tool to attract other retailers. Hence, in this special project, the reader is given an insight into the roles and function of an anchor tenant in a shopping centre. The early part of this special project explains the theoretical perspective of anchor tenants, their roles and function, the types of shopping centres and the types of tenants in a shopping centre. The later part of this special project dwells on the selection process of anchor tenants and the negotiation of rental terms with them. Views of customers in the shopping centre as well as the retailers regarding the importance of anchor tenant to a shopping centre is also carried out and analysed. The conclusion of this special project is then made based on the summary of findings carried out. The writer has also suggested matters which need further study. |
| first_indexed | 2024-03-05T01:15:52Z |
| format | |
| id | KOHA-OAI-TEST:255487 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T01:15:52Z |
| publishDate | 1989 |
| publisher | Sekudai : UTM, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2554872020-12-19T17:08:03ZAnchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ 332341 Radhakrishnan Rengasamy Sekudai : UTM,1989Getting an anchor tenant for a shopping centre is an integral part of attracting retailers. Besides pulling in the crowd, an anchor tenant serves to boost the image of the shopping centre. In fact, all retailers welcome the presence of a wellknown anchor tenant; some even consider that a certain well-established anchor tenant in the centre is a pre-requisite to their taking up a shoplot. Securing a reputable anchor tenant can be seen as part of a marketing tool to attract other retailers. Hence, in this special project, the reader is given an insight into the roles and function of an anchor tenant in a shopping centre. The early part of this special project explains the theoretical perspective of anchor tenants, their roles and function, the types of shopping centres and the types of tenants in a shopping centre. The later part of this special project dwells on the selection process of anchor tenants and the negotiation of rental terms with them. Views of customers in the shopping centre as well as the retailers regarding the importance of anchor tenant to a shopping centre is also carried out and analysed. The conclusion of this special project is then made based on the summary of findings carried out. The writer has also suggested matters which need further study.Thesis (Bachelor of Surveying (Property Management)) - Universiti Teknologi Malaysia, 1989Getting an anchor tenant for a shopping centre is an integral part of attracting retailers. Besides pulling in the crowd, an anchor tenant serves to boost the image of the shopping centre. In fact, all retailers welcome the presence of a wellknown anchor tenant; some even consider that a certain well-established anchor tenant in the centre is a pre-requisite to their taking up a shoplot. Securing a reputable anchor tenant can be seen as part of a marketing tool to attract other retailers. Hence, in this special project, the reader is given an insight into the roles and function of an anchor tenant in a shopping centre. The early part of this special project explains the theoretical perspective of anchor tenants, their roles and function, the types of shopping centres and the types of tenants in a shopping centre. The later part of this special project dwells on the selection process of anchor tenants and the negotiation of rental terms with them. Views of customers in the shopping centre as well as the retailers regarding the importance of anchor tenant to a shopping centre is also carried out and analysed. The conclusion of this special project is then made based on the summary of findings carried out. The writer has also suggested matters which need further study.36PRZSLShopping centersCommercial leases |
| spellingShingle | Shopping centers Commercial leases 332341 Radhakrishnan Rengasamy Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title | Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title_full | Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title_fullStr | Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title_full_unstemmed | Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title_short | Anchor tenants in a shopping centres : case study ; Bukit Bintang Plaza/ |
| title_sort | anchor tenants in a shopping centres case study bukit bintang plaza |
| topic | Shopping centers Commercial leases |
| work_keys_str_mv | AT 332341radhakrishnanrengasamy anchortenantsinashoppingcentrescasestudybukitbintangplaza |