301835 Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. Hoboken, N.J. : John Wiley & Sons.
Chicago Style (17th ed.) Citation301835 Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Hoboken, N.J. : John Wiley & Sons, 2003.
MLA (9th ed.) Citation301835 Kotler, Philip. Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know. Hoboken, N.J. : John Wiley & Sons, 2003.
Warning: These citations may not always be 100% accurate.