Marketing insights from A to Z : 80 concepts every manager needs to know /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hoboken, N.J. : John Wiley & Sons,
2003
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| Subjects: |
| _version_ | 1796697754568753152 |
|---|---|
| author | 301835 Kotler, Philip |
| author_facet | 301835 Kotler, Philip |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:23:14Z |
| format | |
| id | KOHA-OAI-TEST:257928 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:23:14Z |
| publishDate | 2003 |
| publisher | Hoboken, N.J. : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2579282020-12-19T17:08:09ZMarketing insights from A to Z : 80 concepts every manager needs to know / 301835 Kotler, Philip Hoboken, N.J. : John Wiley & Sons,2003eng36PSZJBLMarketingURN:ISBN:0471268674 (hbk.) |
| spellingShingle | Marketing 301835 Kotler, Philip Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title | Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title_full | Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title_fullStr | Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title_full_unstemmed | Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title_short | Marketing insights from A to Z : 80 concepts every manager needs to know / |
| title_sort | marketing insights from a to z 80 concepts every manager needs to know |
| topic | Marketing |
| work_keys_str_mv | AT 301835kotlerphilip marketinginsightsfromatoz80conceptseverymanagerneedstoknow |