Essentials of marketing : a global-managerial approach /
36
Main Authors: | , |
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Format: | |
Language: | eng |
Published: |
New York, NY : McGraw-Hill,
2003
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Subjects: |
_version_ | 1826407946048765952 |
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author | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
author_facet | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
author_sort | 303898 Perreault, William D. |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T01:23:38Z |
format | |
id | KOHA-OAI-TEST:258064 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T01:23:38Z |
publishDate | 2003 |
publisher | New York, NY : McGraw-Hill, |
record_format | dspace |
spelling | KOHA-OAI-TEST:2580642020-12-19T17:08:09ZEssentials of marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) New York, NY : McGraw-Hill,2003eng36PSZJBLMarketingURN:ISBN:0072464208 (pbk.) |
spellingShingle | Marketing 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing : a global-managerial approach / |
title | Essentials of marketing : a global-managerial approach / |
title_full | Essentials of marketing : a global-managerial approach / |
title_fullStr | Essentials of marketing : a global-managerial approach / |
title_full_unstemmed | Essentials of marketing : a global-managerial approach / |
title_short | Essentials of marketing : a global-managerial approach / |
title_sort | essentials of marketing a global managerial approach |
topic | Marketing |
work_keys_str_mv | AT 303898perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyejeromeedmundjerome essentialsofmarketingaglobalmanagerialapproach |