Essentials of marketing : a global-managerial approach /

36

Bibliographic Details
Main Authors: 303898 Perreault, William D., McCarthy, E. Jerome (Edmund Jerome)
Format:
Language:eng
Published: New York, NY : McGraw-Hill, 2003
Subjects:
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author 303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
author_facet 303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
author_sort 303898 Perreault, William D.
collection OCEAN
description 36
first_indexed 2024-03-05T01:23:38Z
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T01:23:38Z
publishDate 2003
publisher New York, NY : McGraw-Hill,
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spelling KOHA-OAI-TEST:2580642020-12-19T17:08:09ZEssentials of marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) New York, NY : McGraw-Hill,2003eng36PSZJBLMarketingURN:ISBN:0072464208 (pbk.)
spellingShingle Marketing
303898 Perreault, William D.
McCarthy, E. Jerome (Edmund Jerome)
Essentials of marketing : a global-managerial approach /
title Essentials of marketing : a global-managerial approach /
title_full Essentials of marketing : a global-managerial approach /
title_fullStr Essentials of marketing : a global-managerial approach /
title_full_unstemmed Essentials of marketing : a global-managerial approach /
title_short Essentials of marketing : a global-managerial approach /
title_sort essentials of marketing a global managerial approach
topic Marketing
work_keys_str_mv AT 303898perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach
AT mccarthyejeromeedmundjerome essentialsofmarketingaglobalmanagerialapproach