Essentials of marketing : a global-managerial approach /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : McGraw-Hill,
2003
|
| Subjects: |
| _version_ | 1826407946048765952 |
|---|---|
| author | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
| author_facet | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
| author_sort | 303898 Perreault, William D. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:23:38Z |
| format | |
| id | KOHA-OAI-TEST:258064 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:23:38Z |
| publishDate | 2003 |
| publisher | New York, NY : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2580642020-12-19T17:08:09ZEssentials of marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) New York, NY : McGraw-Hill,2003eng36PSZJBLMarketingURN:ISBN:0072464208 (pbk.) |
| spellingShingle | Marketing 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing : a global-managerial approach / |
| title | Essentials of marketing : a global-managerial approach / |
| title_full | Essentials of marketing : a global-managerial approach / |
| title_fullStr | Essentials of marketing : a global-managerial approach / |
| title_full_unstemmed | Essentials of marketing : a global-managerial approach / |
| title_short | Essentials of marketing : a global-managerial approach / |
| title_sort | essentials of marketing a global managerial approach |
| topic | Marketing |
| work_keys_str_mv | AT 303898perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyejeromeedmundjerome essentialsofmarketingaglobalmanagerialapproach |