Philip Kotler on competitive marketing / [kasetvideo]
Contents: 1. New directions in segmenting & targeting. -- 2. New directions in differentiating & positioning
| Main Authors: | , , |
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Oxford, Eng. : Video Arts,
1993
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| _version_ | 1826408437059158016 |
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| author | 301835 Kotler, Philip Clancy, Kevin Ries, Al |
| author_facet | 301835 Kotler, Philip Clancy, Kevin Ries, Al |
| author_sort | 301835 Kotler, Philip |
| collection | OCEAN |
| description | Contents: 1. New directions in segmenting & targeting. -- 2. New directions in differentiating & positioning |
| first_indexed | 2024-03-05T01:30:47Z |
| format | |
| id | KOHA-OAI-TEST:260455 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T01:30:47Z |
| publishDate | 1993 |
| publisher | Oxford, Eng. : Video Arts, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2604552020-12-19T17:08:15ZPhilip Kotler on competitive marketing / [kasetvideo] 301835 Kotler, Philip Clancy, Kevin Ries, Al Oxford, Eng. : Video Arts,1993Contents: 1. New directions in segmenting & targeting. -- 2. New directions in differentiating & positioning36PSZJBLMarketingStrategic planning |
| spellingShingle | Marketing Strategic planning 301835 Kotler, Philip Clancy, Kevin Ries, Al Philip Kotler on competitive marketing / [kasetvideo] |
| title | Philip Kotler on competitive marketing / [kasetvideo] |
| title_full | Philip Kotler on competitive marketing / [kasetvideo] |
| title_fullStr | Philip Kotler on competitive marketing / [kasetvideo] |
| title_full_unstemmed | Philip Kotler on competitive marketing / [kasetvideo] |
| title_short | Philip Kotler on competitive marketing / [kasetvideo] |
| title_sort | philip kotler on competitive marketing kasetvideo |
| topic | Marketing Strategic planning |
| work_keys_str_mv | AT 301835kotlerphilip philipkotleroncompetitivemarketingkasetvideo AT clancykevin philipkotleroncompetitivemarketingkasetvideo AT riesal philipkotleroncompetitivemarketingkasetvideo |