Value for money marketing : a guide to measuring marketing performance /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Kogan Page,
2001
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| Subjects: |
| _version_ | 1796698680672124928 |
|---|---|
| author | 383147 Mullin, Roddy |
| author_facet | 383147 Mullin, Roddy |
| author_sort | 383147 Mullin, Roddy |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:36:03Z |
| format | |
| id | KOHA-OAI-TEST:262218 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:36:03Z |
| publishDate | 2001 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2622182020-12-19T17:08:19ZValue for money marketing : a guide to measuring marketing performance / 383147 Mullin, Roddy London : Kogan Page, 2001eng36FTIRMarketingURN:ISBN:0749435534 |
| spellingShingle | Marketing 383147 Mullin, Roddy Value for money marketing : a guide to measuring marketing performance / |
| title | Value for money marketing : a guide to measuring marketing performance / |
| title_full | Value for money marketing : a guide to measuring marketing performance / |
| title_fullStr | Value for money marketing : a guide to measuring marketing performance / |
| title_full_unstemmed | Value for money marketing : a guide to measuring marketing performance / |
| title_short | Value for money marketing : a guide to measuring marketing performance / |
| title_sort | value for money marketing a guide to measuring marketing performance |
| topic | Marketing |
| work_keys_str_mv | AT 383147mullinroddy valueformoneymarketingaguidetomeasuringmarketingperformance |