Advertising and Promotion : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE /
The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media...
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| Format: | text |
| Language: | eng |
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Boston : McGraw-Hill,
2004
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