Before the brand : creating the unique DNA of an enduring brand identity /
18
| 主要な著者: | , |
|---|---|
| フォーマット: | |
| 言語: | eng |
| 出版事項: |
New York, NY : McGraw-Hill Trade,
2003
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| 主題: |
| _version_ | 1826408893822009344 |
|---|---|
| author | 390277 Perry, Alycia Wisnom, David |
| author_facet | 390277 Perry, Alycia Wisnom, David |
| author_sort | 390277 Perry, Alycia |
| collection | OCEAN |
| description | 18 |
| first_indexed | 2024-03-05T01:37:29Z |
| format | |
| id | KOHA-OAI-TEST:262699 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:37:29Z |
| publishDate | 2003 |
| publisher | New York, NY : McGraw-Hill Trade, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2626992020-12-19T17:08:20ZBefore the brand : creating the unique DNA of an enduring brand identity / 390277 Perry, Alycia Wisnom, David New York, NY : McGraw-Hill Trade,2003eng1836PSZJBLBrand name productsBrand name productsTrademarksURN:ISBN:0071393099 (pbk.) |
| spellingShingle | Brand name products Brand name products Trademarks 390277 Perry, Alycia Wisnom, David Before the brand : creating the unique DNA of an enduring brand identity / |
| title | Before the brand : creating the unique DNA of an enduring brand identity / |
| title_full | Before the brand : creating the unique DNA of an enduring brand identity / |
| title_fullStr | Before the brand : creating the unique DNA of an enduring brand identity / |
| title_full_unstemmed | Before the brand : creating the unique DNA of an enduring brand identity / |
| title_short | Before the brand : creating the unique DNA of an enduring brand identity / |
| title_sort | before the brand creating the unique dna of an enduring brand identity |
| topic | Brand name products Brand name products Trademarks |
| work_keys_str_mv | AT 390277perryalycia beforethebrandcreatingtheuniquednaofanenduringbrandidentity AT wisnomdavid beforethebrandcreatingtheuniquednaofanenduringbrandidentity |