Understanding consumers : building powerful brands using consumer research /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New Delhi : Tata McGraw-Hill,
2003
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| Subjects: |
| _version_ | 1826409202611912704 |
|---|---|
| author | 200537 Parameswaran, M. G. |
| author_facet | 200537 Parameswaran, M. G. |
| author_sort | 200537 Parameswaran, M. G. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:42:01Z |
| format | |
| id | KOHA-OAI-TEST:264227 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:42:01Z |
| publishDate | 2003 |
| publisher | New Delhi : Tata McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2642272020-12-19T17:08:24ZUnderstanding consumers : building powerful brands using consumer research / 200537 Parameswaran, M. G. New Delhi : Tata McGraw-Hill,2003eng3699PSZJBLConsumersConsumer educationURN:ISBN:0070474095 (hbk.) |
| spellingShingle | Consumers Consumer education 200537 Parameswaran, M. G. Understanding consumers : building powerful brands using consumer research / |
| title | Understanding consumers : building powerful brands using consumer research / |
| title_full | Understanding consumers : building powerful brands using consumer research / |
| title_fullStr | Understanding consumers : building powerful brands using consumer research / |
| title_full_unstemmed | Understanding consumers : building powerful brands using consumer research / |
| title_short | Understanding consumers : building powerful brands using consumer research / |
| title_sort | understanding consumers building powerful brands using consumer research |
| topic | Consumers Consumer education |
| work_keys_str_mv | AT 200537parameswaranmg understandingconsumersbuildingpowerfulbrandsusingconsumerresearch |