Marketing communication : principles and practice /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Routledge ,
2002
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| Subjects: |
| _version_ | 1826409424803069952 |
|---|---|
| author | Varey, Richard J., 1955- |
| author_facet | Varey, Richard J., 1955- |
| author_sort | Varey, Richard J., 1955- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T01:45:15Z |
| format | |
| id | KOHA-OAI-TEST:265307 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T01:45:15Z |
| publishDate | 2002 |
| publisher | London : Routledge , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2653072020-12-19T17:08:26ZMarketing communication : principles and practice / Varey, Richard J., 1955- London : Routledge ,2002eng36FTIRCommunication in marketingURN:ISBN:0415230403 (pbk) |
| spellingShingle | Communication in marketing Varey, Richard J., 1955- Marketing communication : principles and practice / |
| title | Marketing communication : principles and practice / |
| title_full | Marketing communication : principles and practice / |
| title_fullStr | Marketing communication : principles and practice / |
| title_full_unstemmed | Marketing communication : principles and practice / |
| title_short | Marketing communication : principles and practice / |
| title_sort | marketing communication principles and practice |
| topic | Communication in marketing |
| work_keys_str_mv | AT vareyrichardj1955 marketingcommunicationprinciplesandpractice |