Building brands & believers : how to connect with consumers using archetypes /

Building brands & believers : how to connect with consumers using archetypes /

36

Bibliographic Details
Main Author: 460280 Wertime, Ken
Format:
Language:eng
Published: New York : John Wiley, 2002
Subjects:
Brand choice
Marketing
Consumer behavior
Archetype (Psychology)
Description
Summary:36

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