Building brands & believers : how to connect with consumers using archetypes /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : John Wiley,
2002
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| Subjects: |
| _version_ | 1826410507846811648 |
|---|---|
| author | 460280 Wertime, Ken |
| author_facet | 460280 Wertime, Ken |
| author_sort | 460280 Wertime, Ken |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:01:08Z |
| format | |
| id | KOHA-OAI-TEST:270562 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:01:08Z |
| publishDate | 2002 |
| publisher | New York : John Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2705622020-12-19T17:08:39ZBuilding brands & believers : how to connect with consumers using archetypes / 460280 Wertime, Ken New York : John Wiley, 2002eng36FTIRBrand choiceMarketingConsumer behaviorArchetype (Psychology)URN:ISBN:0470820675(hbk) |
| spellingShingle | Brand choice Marketing Consumer behavior Archetype (Psychology) 460280 Wertime, Ken Building brands & believers : how to connect with consumers using archetypes / |
| title | Building brands & believers : how to connect with consumers using archetypes / |
| title_full | Building brands & believers : how to connect with consumers using archetypes / |
| title_fullStr | Building brands & believers : how to connect with consumers using archetypes / |
| title_full_unstemmed | Building brands & believers : how to connect with consumers using archetypes / |
| title_short | Building brands & believers : how to connect with consumers using archetypes / |
| title_sort | building brands believers how to connect with consumers using archetypes |
| topic | Brand choice Marketing Consumer behavior Archetype (Psychology) |
| work_keys_str_mv | AT 460280wertimeken buildingbrandsbelievershowtoconnectwithconsumersusingarchetypes |