Basic marketing : a global-managerial approach /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Boston : McGraw-Hill/Irwin,
2002
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| Subjects: |
| _version_ | 1796700603371487232 |
|---|---|
| author | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
| author_facet | 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) |
| author_sort | 303898 Perreault, William D. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:02:39Z |
| format | |
| id | KOHA-OAI-TEST:271069 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:02:39Z |
| publishDate | 2002 |
| publisher | Boston : McGraw-Hill/Irwin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2710692020-12-19T17:08:41ZBasic marketing : a global-managerial approach / 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Boston : McGraw-Hill/Irwin,2002eng36FTIRMarketingURN:ISBN:0072409479 (hbk)URN:ISBN:0071121102 (pbk) |
| spellingShingle | Marketing 303898 Perreault, William D. McCarthy, E. Jerome (Edmund Jerome) Basic marketing : a global-managerial approach / |
| title | Basic marketing : a global-managerial approach / |
| title_full | Basic marketing : a global-managerial approach / |
| title_fullStr | Basic marketing : a global-managerial approach / |
| title_full_unstemmed | Basic marketing : a global-managerial approach / |
| title_short | Basic marketing : a global-managerial approach / |
| title_sort | basic marketing a global managerial approach |
| topic | Marketing |
| work_keys_str_mv | AT 303898perreaultwilliamd basicmarketingaglobalmanagerialapproach AT mccarthyejeromeedmundjerome basicmarketingaglobalmanagerialapproach |