Determining brand personality for mobile phone /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2009
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| _version_ | 1796700607158943744 |
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| author | 489227 Tey, Chai Moy Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 489227 Tey, Chai Moy Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 489227 Tey, Chai Moy |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:02:42Z |
| format | |
| id | KOHA-OAI-TEST:271087 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:02:42Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2710872020-12-19T17:08:41ZDetermining brand personality for mobile phone / 489227 Tey, Chai Moy Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBranding (Marketing)Cell phones |
| spellingShingle | Branding (Marketing) Cell phones 489227 Tey, Chai Moy Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia Determining brand personality for mobile phone / |
| title | Determining brand personality for mobile phone / |
| title_full | Determining brand personality for mobile phone / |
| title_fullStr | Determining brand personality for mobile phone / |
| title_full_unstemmed | Determining brand personality for mobile phone / |
| title_short | Determining brand personality for mobile phone / |
| title_sort | determining brand personality for mobile phone |
| topic | Branding (Marketing) Cell phones |
| work_keys_str_mv | AT 489227teychaimoy determiningbrandpersonalityformobilephone AT abubakarahamid determiningbrandpersonalityformobilephone AT fakultipengurusandanpembangunansumbermanusia determiningbrandpersonalityformobilephone |