Determination of brand personality in beauty industry a case study of the body shop /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
| Published: |
2009
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| _version_ | 1796700610866708480 |
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| author | 387775 Fong, Mee Theng Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 387775 Fong, Mee Theng Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 387775 Fong, Mee Theng |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:02:45Z |
| format | |
| id | KOHA-OAI-TEST:271105 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:02:45Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2711052020-12-19T17:08:41ZDetermination of brand personality in beauty industry a case study of the body shop / 387775 Fong, Mee Theng Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBranding (Marketing) Customer loyalty |
| spellingShingle | Branding (Marketing) Customer loyalty 387775 Fong, Mee Theng Abu Bakar A. Hamid Fakulti Pengurusan dan Pembangunan Sumber Manusia Determination of brand personality in beauty industry a case study of the body shop / |
| title | Determination of brand personality in beauty industry a case study of the body shop / |
| title_full | Determination of brand personality in beauty industry a case study of the body shop / |
| title_fullStr | Determination of brand personality in beauty industry a case study of the body shop / |
| title_full_unstemmed | Determination of brand personality in beauty industry a case study of the body shop / |
| title_short | Determination of brand personality in beauty industry a case study of the body shop / |
| title_sort | determination of brand personality in beauty industry a case study of the body shop |
| topic | Branding (Marketing) Customer loyalty |
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