Determination of brand personality in beauty industry a case study of the body shop /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	387775 Fong, Mee Theng, Abu Bakar A. Hamid, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Branding (Marketing) Customer loyalty

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