The brand equity assessment of Malaysian mobile telecommunication services /

The brand equity assessment of Malaysian mobile telecommunication services /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 390869 Loo, Siew Lian, Ahamad Zaidi Bahari, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
Brand choice
Consumer behavior
Description
Summary:Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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