The brand equity assessment of Malaysian mobile telecommunication services /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
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| Format: | |
| Language: | eng |
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2009
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| _version_ | 1826410705076617216 |
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| author | 390869 Loo, Siew Lian Ahamad Zaidi Bahari Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 390869 Loo, Siew Lian Ahamad Zaidi Bahari Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 390869 Loo, Siew Lian |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:04:02Z |
| format | |
| id | KOHA-OAI-TEST:271535 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:04:02Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2715352020-12-19T17:08:42ZThe brand equity assessment of Malaysian mobile telecommunication services / 390869 Loo, Siew Lian Ahamad Zaidi Bahari Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBrand choice Consumer behavior |
| spellingShingle | Brand choice Consumer behavior 390869 Loo, Siew Lian Ahamad Zaidi Bahari Fakulti Pengurusan dan Pembangunan Sumber Manusia The brand equity assessment of Malaysian mobile telecommunication services / |
| title | The brand equity assessment of Malaysian mobile telecommunication services / |
| title_full | The brand equity assessment of Malaysian mobile telecommunication services / |
| title_fullStr | The brand equity assessment of Malaysian mobile telecommunication services / |
| title_full_unstemmed | The brand equity assessment of Malaysian mobile telecommunication services / |
| title_short | The brand equity assessment of Malaysian mobile telecommunication services / |
| title_sort | brand equity assessment of malaysian mobile telecommunication services |
| topic | Brand choice Consumer behavior |
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