The brand equity assessment of Malaysian mobile telecommunication services /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	390869 Loo, Siew Lian, Ahamad Zaidi Bahari, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Brand choice Consumer behavior

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