The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /

The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographische Detailangaben
Hauptverfasser: 276730 Lai, Siew Fong, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Consumer behavior
Purchasing
Beschreibung
Zusammenfassung:Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

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