The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 276730 Lai, Siew Fong, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
_version_ 1826410712644190208
author 276730 Lai, Siew Fong
Noraini Abu Talib, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_facet 276730 Lai, Siew Fong
Noraini Abu Talib, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_sort 276730 Lai, Siew Fong
collection OCEAN
description Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
first_indexed 2024-03-05T02:04:09Z
format
id KOHA-OAI-TEST:271572
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T02:04:09Z
publishDate 2009
record_format dspace
spelling KOHA-OAI-TEST:2715722020-12-19T17:08:42ZThe role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLConsumer behavior Purchasing
spellingShingle Consumer behavior
Purchasing
276730 Lai, Siew Fong
Noraini Abu Talib, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title_full The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title_fullStr The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title_full_unstemmed The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title_short The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
title_sort role of customer demographic and perceived risk in a high involvement purchase decision a case study of house as high involvement product
topic Consumer behavior
Purchasing
work_keys_str_mv AT 276730laisiewfong theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct
AT norainiabutalibsupervisor theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct
AT fakultipengurusandanpembangunansumbermanusia theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct
AT 276730laisiewfong roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct
AT norainiabutalibsupervisor roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct
AT fakultipengurusandanpembangunansumbermanusia roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct