The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Main Authors: | , , |
---|---|
Format: | |
Language: | eng |
Published: |
2009
|
Subjects: |
_version_ | 1826410712644190208 |
---|---|
author | 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_facet | 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_sort | 276730 Lai, Siew Fong |
collection | OCEAN |
description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
first_indexed | 2024-03-05T02:04:09Z |
format | |
id | KOHA-OAI-TEST:271572 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T02:04:09Z |
publishDate | 2009 |
record_format | dspace |
spelling | KOHA-OAI-TEST:2715722020-12-19T17:08:42ZThe role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLConsumer behavior Purchasing |
spellingShingle | Consumer behavior Purchasing 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title_full | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title_fullStr | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title_full_unstemmed | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title_short | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
title_sort | role of customer demographic and perceived risk in a high involvement purchase decision a case study of house as high involvement product |
topic | Consumer behavior Purchasing |
work_keys_str_mv | AT 276730laisiewfong theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct AT norainiabutalibsupervisor theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct AT fakultipengurusandanpembangunansumbermanusia theroleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct AT 276730laisiewfong roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct AT norainiabutalibsupervisor roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct AT fakultipengurusandanpembangunansumbermanusia roleofcustomerdemographicandperceivedriskinahighinvolvementpurchasedecisionacasestudyofhouseashighinvolvementproduct |