The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
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| Format: | |
| Language: | eng |
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2009
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| _version_ | 1826410712644190208 |
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| author | 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 276730 Lai, Siew Fong |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:04:09Z |
| format | |
| id | KOHA-OAI-TEST:271572 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:04:09Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2715722020-12-19T17:08:42ZThe role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLConsumer behavior Purchasing |
| spellingShingle | Consumer behavior Purchasing 276730 Lai, Siew Fong Noraini Abu Talib, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title_full | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title_fullStr | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title_full_unstemmed | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title_short | The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product / |
| title_sort | role of customer demographic and perceived risk in a high involvement purchase decision a case study of house as high involvement product |
| topic | Consumer behavior Purchasing |
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