The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
Main Authors: | 276730 Lai, Siew Fong, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
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Format: | |
Language: | eng |
Published: |
2009
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Subjects: |
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