The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /

The role of customer demographic and perceived risk in a high involvement purchase decision : a case study of house as high involvement product /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors: 276730 Lai, Siew Fong, Noraini Abu Talib, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2009
Subjects:
Consumer behavior
Purchasing

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