Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating /
Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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2009
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| _version_ | 1796700737253670912 |
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| author | 393069 Chong, Wai Charng Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 393069 Chong, Wai Charng Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 393069 Chong, Wai Charng |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009 |
| first_indexed | 2024-03-05T02:04:36Z |
| format | |
| id | KOHA-OAI-TEST:271721 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:04:36Z |
| publishDate | 2009 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2717212020-12-19T17:08:43ZBrand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / 393069 Chong, Wai Charng Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2009engProject Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009Includes bibliographical referencesPRZSLBranding (Marketing) Consumers' preferencesCell phone advertising |
| spellingShingle | Branding (Marketing) Consumers' preferences Cell phone advertising 393069 Chong, Wai Charng Mohd. Shoki Md. Ariff, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title | Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title_full | Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title_fullStr | Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title_full_unstemmed | Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title_short | Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating / |
| title_sort | brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating |
| topic | Branding (Marketing) Consumers' preferences Cell phone advertising |
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