Brand personality of nokia mobile phone and its impact on consumer preferences and brand quality rating /

Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	393069 Chong, Wai Charng, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	Branding (Marketing) Consumers' preferences Cell phone advertising

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