There's no business that's not show business : marketing in an experience culture /

There's no business that's not show business : marketing in an experience culture /

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Bibliographic Details
Main Author: 457642 Schmitt, Bernd H.
Format:
Language:eng
Published: Upper Saddle River, N.J. : FT/Prentice Hall, 2004
Subjects:
Brand name products
Corporate image
Customer relations
Description
Summary:36

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