There's no business that's not show business : marketing in an experience culture /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Upper Saddle River, N.J. : FT/Prentice Hall,
2004
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| Subjects: |
| _version_ | 1796700890538704896 |
|---|---|
| author | 457642 Schmitt, Bernd H. |
| author_facet | 457642 Schmitt, Bernd H. |
| author_sort | 457642 Schmitt, Bernd H. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:06:43Z |
| format | |
| id | KOHA-OAI-TEST:272431 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:06:43Z |
| publishDate | 2004 |
| publisher | Upper Saddle River, N.J. : FT/Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2724312020-12-19T17:08:44ZThere's no business that's not show business : marketing in an experience culture / 457642 Schmitt, Bernd H. Upper Saddle River, N.J. : FT/Prentice Hall,2004eng36PSZJBLBrand name productsCorporate imageCustomer relationsURN:ISBN:0130471194 (hbk.) |
| spellingShingle | Brand name products Corporate image Customer relations 457642 Schmitt, Bernd H. There's no business that's not show business : marketing in an experience culture / |
| title | There's no business that's not show business : marketing in an experience culture / |
| title_full | There's no business that's not show business : marketing in an experience culture / |
| title_fullStr | There's no business that's not show business : marketing in an experience culture / |
| title_full_unstemmed | There's no business that's not show business : marketing in an experience culture / |
| title_short | There's no business that's not show business : marketing in an experience culture / |
| title_sort | there s no business that s not show business marketing in an experience culture |
| topic | Brand name products Corporate image Customer relations |
| work_keys_str_mv | AT 457642schmittberndh theresnobusinessthatsnotshowbusinessmarketinginanexperienceculture |