The Marketing information revolution /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Published: |
Boston, Mass. : Harvard Business School Pr.,
1994
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| Subjects: |
| _version_ | 1796701942139846656 |
|---|---|
| author | Blattberg, Robert C., 1942- Glazer, Rashi Little, John D. C. |
| author_facet | Blattberg, Robert C., 1942- Glazer, Rashi Little, John D. C. |
| author_sort | Blattberg, Robert C., 1942- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:21:34Z |
| format | |
| id | KOHA-OAI-TEST:277424 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T02:21:34Z |
| publishDate | 1994 |
| publisher | Boston, Mass. : Harvard Business School Pr., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2774242020-12-19T17:08:57ZThe Marketing information revolution / Blattberg, Robert C., 1942- Glazer, Rashi Little, John D. C. Boston, Mass. : Harvard Business School Pr.,199436PSZJBLMarketingURN:ISBN:0875843298 |
| spellingShingle | Marketing Blattberg, Robert C., 1942- Glazer, Rashi Little, John D. C. The Marketing information revolution / |
| title | The Marketing information revolution / |
| title_full | The Marketing information revolution / |
| title_fullStr | The Marketing information revolution / |
| title_full_unstemmed | The Marketing information revolution / |
| title_short | The Marketing information revolution / |
| title_sort | marketing information revolution |
| topic | Marketing |
| work_keys_str_mv | AT blattbergrobertc1942 themarketinginformationrevolution AT glazerrashi themarketinginformationrevolution AT littlejohndc themarketinginformationrevolution AT blattbergrobertc1942 marketinginformationrevolution AT glazerrashi marketinginformationrevolution AT littlejohndc marketinginformationrevolution |