Understanding marketing : study guide for marketing:basic concepts and decisions /
36
| Main Authors: | , |
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| Format: | |
| Published: |
Boston : Houghton Mifflin,
1987
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| Subjects: |
| _version_ | 1826411993665372160 |
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| author | 451121 Pride, William M. Ferrell, O. C. |
| author_facet | 451121 Pride, William M. Ferrell, O. C. |
| author_sort | 451121 Pride, William M. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:23:22Z |
| format | |
| id | KOHA-OAI-TEST:278029 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T02:23:22Z |
| publishDate | 1987 |
| publisher | Boston : Houghton Mifflin, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2780292020-12-19T17:08:59ZUnderstanding marketing : study guide for marketing:basic concepts and decisions / 451121 Pride, William M. Ferrell, O. C. Boston : Houghton Mifflin,198736PSZJBLMarketingURN:ISBN:039542528x |
| spellingShingle | Marketing 451121 Pride, William M. Ferrell, O. C. Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title | Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title_full | Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title_fullStr | Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title_full_unstemmed | Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title_short | Understanding marketing : study guide for marketing:basic concepts and decisions / |
| title_sort | understanding marketing study guide for marketing basic concepts and decisions |
| topic | Marketing |
| work_keys_str_mv | AT 451121pridewilliamm understandingmarketingstudyguideformarketingbasicconceptsanddecisions AT ferrelloc understandingmarketingstudyguideformarketingbasicconceptsanddecisions |