Contemporary Marketing /
Students who open the pages of the seventh edition of Contemporary Marketing can be assured that they are reading a classroom-proven text. In fact, one million students since 1974 have used Contemporary Marketing to begin their study of one of the most fascinating disciplines in the field of busines...
| Main Authors: | , |
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| Format: | text |
| Language: | eng |
| Published: |
Orlando, FL : Harcourt Brace College,
1992
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| Subjects: |