Contemporary Marketing /
Students who open the pages of the seventh edition of Contemporary Marketing can be assured that they are reading a classroom-proven text. In fact, one million students since 1974 have used Contemporary Marketing to begin their study of one of the most fascinating disciplines in the field of busines...
Main Authors: | Boone, Louis E., author 459691, Kurtz, David L., author 322108 |
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Format: | text |
Language: | eng |
Published: |
Orlando, FL : Harcourt Brace College,
1992
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Subjects: |
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