Passion branding : harnessing the power of emotion to build strong brands /
18
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hoboken, NJ : John Wiley & Sons,
2003
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| Subjects: |
| _version_ | 1826412271406940160 |
|---|---|
| author | 262582 Duffy, Neill Hooper, Jo |
| author_facet | 262582 Duffy, Neill Hooper, Jo |
| author_sort | 262582 Duffy, Neill |
| collection | OCEAN |
| description | 18 |
| first_indexed | 2024-03-05T02:27:40Z |
| format | |
| id | KOHA-OAI-TEST:279415 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:27:40Z |
| publishDate | 2003 |
| publisher | Hoboken, NJ : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2794152020-12-19T17:09:02ZPassion branding : harnessing the power of emotion to build strong brands / 262582 Duffy, Neill Hooper, Jo Hoboken, NJ : John Wiley & Sons,2003eng1836PSZJBLBrand name productsBrand name productsURN:ISBN:0470850523 (hbk.) |
| spellingShingle | Brand name products Brand name products 262582 Duffy, Neill Hooper, Jo Passion branding : harnessing the power of emotion to build strong brands / |
| title | Passion branding : harnessing the power of emotion to build strong brands / |
| title_full | Passion branding : harnessing the power of emotion to build strong brands / |
| title_fullStr | Passion branding : harnessing the power of emotion to build strong brands / |
| title_full_unstemmed | Passion branding : harnessing the power of emotion to build strong brands / |
| title_short | Passion branding : harnessing the power of emotion to build strong brands / |
| title_sort | passion branding harnessing the power of emotion to build strong brands |
| topic | Brand name products Brand name products |
| work_keys_str_mv | AT 262582duffyneill passionbrandingharnessingthepowerofemotiontobuildstrongbrands AT hooperjo passionbrandingharnessingthepowerofemotiontobuildstrongbrands |