Passion branding : harnessing the power of emotion to build strong brands /

Passion branding : harnessing the power of emotion to build strong brands /

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Bibliographic Details
Main Authors:	262582 Duffy, Neill, Hooper, Jo
Format:
Language:	eng
Published:	Hoboken, NJ : John Wiley & Sons, 2003
Subjects:	Brand name products

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