Brand asset management : driving profitable growth through your brands /
28
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
San Francisco : Jossey-Bass,
2000
|
| Subjects: |
| _version_ | 1796702433722761216 |
|---|---|
| author | Davis, Scott M., 1964- |
| author_facet | Davis, Scott M., 1964- |
| author_sort | Davis, Scott M., 1964- |
| collection | OCEAN |
| description | 28 |
| first_indexed | 2024-03-05T02:28:31Z |
| format | |
| id | KOHA-OAI-TEST:279697 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:28:31Z |
| publishDate | 2000 |
| publisher | San Francisco : Jossey-Bass, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2796972020-12-19T17:09:03ZBrand asset management : driving profitable growth through your brands / Davis, Scott M., 1964- San Francisco : Jossey-Bass,2000eng2836PSZJBLBrand name productsProduct managementBrand name productsProduct managementURN:ISBN:0787950777 (hbk.) |
| spellingShingle | Brand name products Product management Brand name products Product management Davis, Scott M., 1964- Brand asset management : driving profitable growth through your brands / |
| title | Brand asset management : driving profitable growth through your brands / |
| title_full | Brand asset management : driving profitable growth through your brands / |
| title_fullStr | Brand asset management : driving profitable growth through your brands / |
| title_full_unstemmed | Brand asset management : driving profitable growth through your brands / |
| title_short | Brand asset management : driving profitable growth through your brands / |
| title_sort | brand asset management driving profitable growth through your brands |
| topic | Brand name products Product management Brand name products Product management |
| work_keys_str_mv | AT davisscottm1964 brandassetmanagementdrivingprofitablegrowththroughyourbrands |