The demand for luxury coach service in Malaysia : case study of executive coach service /
Luxury coach is a new phenomena in transportation indsutry in Malaysia. from time to time the operator will improve and provide better services to fulfill the passenger's satisfaction. the implementation of this service, indicates a postitive development in transportation indsutry especially in...
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Sekudai : UTM,
1995
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| Online Access: | http://www.psz.utm.my/sla/billing/login.asp?mid=15492 |
| _version_ | 1796702450434965504 |
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| author | 192696 Basimah Ishak |
| author_facet | 192696 Basimah Ishak |
| author_sort | 192696 Basimah Ishak |
| collection | OCEAN |
| description | Luxury coach is a new phenomena in transportation indsutry in Malaysia. from time to time the operator will improve and provide better services to fulfill the passenger's satisfaction. the implementation of this service, indicates a postitive development in transportation indsutry especially in road transport. The first luxury service was introduced in September 1993. In term of fare, this company charged the passenger 280% higher than ordinary express coach. Until now the company that run this service has to bear losses due to the unsatisfactory demand. Interestingly, after one and half years of operation, a few companies run the similar services. This sdury, therefore, was designed particularly to identify whether it is necessary for express luxury coach to operate in Malaysia. Besides the study also aimed to idenrify wherther the existing passengers consists of the expected target market as well as to identify the characteristics of the travelers. The main method taht have been used was distributing the questionnaires among the luxury coach riders. In doing this, various frequency of using this coach haad been identified. the results from the study indicates that there is no correletaion between the frequency of using this coach and travellers characteristics. From data analysis it shows that in current situation, luxury coach service is not the favourable mode for travelling. However this service success to attract non-luxury coach riders besides success to tab the market from that expected target market. The main factor that cause the passengers use this service is the comfortability of the coach. In order to increase the patronage level, several steps should be taken by this companies such as by diversification of the service. |
| first_indexed | 2024-03-05T02:28:46Z |
| format | |
| id | KOHA-OAI-TEST:279781 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T02:28:46Z |
| publishDate | 1995 |
| publisher | Sekudai : UTM, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2797812020-12-19T17:09:03ZThe demand for luxury coach service in Malaysia : case study of executive coach service / 192696 Basimah Ishak Sekudai : UTM,1995Luxury coach is a new phenomena in transportation indsutry in Malaysia. from time to time the operator will improve and provide better services to fulfill the passenger's satisfaction. the implementation of this service, indicates a postitive development in transportation indsutry especially in road transport. The first luxury service was introduced in September 1993. In term of fare, this company charged the passenger 280% higher than ordinary express coach. Until now the company that run this service has to bear losses due to the unsatisfactory demand. Interestingly, after one and half years of operation, a few companies run the similar services. This sdury, therefore, was designed particularly to identify whether it is necessary for express luxury coach to operate in Malaysia. Besides the study also aimed to idenrify wherther the existing passengers consists of the expected target market as well as to identify the characteristics of the travelers. The main method taht have been used was distributing the questionnaires among the luxury coach riders. In doing this, various frequency of using this coach haad been identified. the results from the study indicates that there is no correletaion between the frequency of using this coach and travellers characteristics. From data analysis it shows that in current situation, luxury coach service is not the favourable mode for travelling. However this service success to attract non-luxury coach riders besides success to tab the market from that expected target market. The main factor that cause the passengers use this service is the comfortability of the coach. In order to increase the patronage level, several steps should be taken by this companies such as by diversification of the service.Thesis (MSc in Transportation Planning) - Universiti Teknologi Malaysia, 1995Luxury coach is a new phenomena in transportation indsutry in Malaysia. from time to time the operator will improve and provide better services to fulfill the passenger's satisfaction. the implementation of this service, indicates a postitive development in transportation indsutry especially in road transport. The first luxury service was introduced in September 1993. In term of fare, this company charged the passenger 280% higher than ordinary express coach. Until now the company that run this service has to bear losses due to the unsatisfactory demand. Interestingly, after one and half years of operation, a few companies run the similar services. This sdury, therefore, was designed particularly to identify whether it is necessary for express luxury coach to operate in Malaysia. Besides the study also aimed to idenrify wherther the existing passengers consists of the expected target market as well as to identify the characteristics of the travelers. The main method taht have been used was distributing the questionnaires among the luxury coach riders. In doing this, various frequency of using this coach haad been identified. the results from the study indicates that there is no correletaion between the frequency of using this coach and travellers characteristics. From data analysis it shows that in current situation, luxury coach service is not the favourable mode for travelling. However this service success to attract non-luxury coach riders besides success to tab the market from that expected target market. The main factor that cause the passengers use this service is the comfortability of the coach. In order to increase the patronage level, several steps should be taken by this companies such as by diversification of the service.01FABULBus travelhttp://www.psz.utm.my/sla/billing/login.asp?mid=15492 |
| spellingShingle | Bus travel 192696 Basimah Ishak The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title | The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title_full | The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title_fullStr | The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title_full_unstemmed | The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title_short | The demand for luxury coach service in Malaysia : case study of executive coach service / |
| title_sort | demand for luxury coach service in malaysia case study of executive coach service |
| topic | Bus travel |
| url | http://www.psz.utm.my/sla/billing/login.asp?mid=15492 |
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