Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program /
36
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| Format: | |
| Published: |
New York : McGraw-Hill,
1995
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| Subjects: |
| _version_ | 1796703199443288064 |
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| author | 214631 Bodian, Nat G. |
| author_facet | 214631 Bodian, Nat G. |
| author_sort | 214631 Bodian, Nat G. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:38:51Z |
| format | |
| id | KOHA-OAI-TEST:283161 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-05T02:38:51Z |
| publishDate | 1995 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2831612020-12-19T17:09:11ZDirect marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / 214631 Bodian, Nat G. New York : McGraw-Hill,199536PSZJBLDirect marketingTelemarketingAdvertising, Direct-mailURN:ISBN:0070063400 |
| spellingShingle | Direct marketing Telemarketing Advertising, Direct-mail 214631 Bodian, Nat G. Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title | Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title_full | Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title_fullStr | Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title_full_unstemmed | Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title_short | Direct marketing rules of thumb : 1.000 practical and profitable ideas to help you improve response, save money, and increase efficiency in your direct program / |
| title_sort | direct marketing rules of thumb 1 000 practical and profitable ideas to help you improve response save money and increase efficiency in your direct program |
| topic | Direct marketing Telemarketing Advertising, Direct-mail |
| work_keys_str_mv | AT 214631bodiannatg directmarketingrulesofthumb1000practicalandprofitableideastohelpyouimproveresponsesavemoneyandincreaseefficiencyinyourdirectprogram |