Simulated test marketing : technology for launching successful new products /

Simulated test marketing : technology for launching successful new products /

36

Bibliographic Details
Main Authors:	Clancy, Kevin J., 1942-, Shulman, Robert S., 1951-, Wolf, Marianne
Format:
Published:	New York : Lexington Books, 1994
Subjects:	Marketing New products

Similar Items

Developing a new product development & launch process. Case: pharmaceutical market
by: D. N. Savin
Published: (2018-07-01)

New product development: From idea to market launch ‒ evidence from Kosovo banking sector
by: Egzona Hasani, et al.
Published: (2021-01-01)

The impact of market orientation on new product performance through product launch quality: A resource-based view
by: Farbod Fakhreddin, et al.
Published: (2022-12-01)

Launch it! : how to turn good ideas into great products that sell /
by: 438292 Miller-Davidson, Molly, et al.
Published: (2005)

Export New Product Success: The Impact of Market and Technology Orientation
by: Sohrab Jaferian, et al.
Published: (2014-12-01)

Winning at new products : accelerating the process from idea to launch /
by: 264358 Cooper, Robert G.
Published: (2001)

Winning at new products : accelerating the process from idea to launch /
by: 264358 Cooper, Robert G.
Published: (1993)

A study of investor response to new product launching: a competitive strategy approach / Eliyani Linda R. and Utami Wiwik.
by: Rosenta, Eliyani Linda, et al.
Published: (2016)

Product Development : An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch /
by: Tennant, David V., author 651416
Published: (2022)

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets
by: Rutkowski Ireneusz P.
Published: (2022-10-01)

DEVELOPMENT OF A MODEL FOR THE LAUNCH OF A NEW GOODS IN THE HERBICIDE GROUP OF THE AGRARIAN DIVISION «BAYER CROPSCIENCE» TO THE CONSUMER MARKET
by: Valentyna M. Shevchenko, et al.
Published: (2021-12-01)

Chasing the monster idea : the marketer's almanac for predicting idea epicness /
by: 307307 Mumaw, Stefan
Published: (2011)

Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch
by: Brazauskaitė Indrė, et al.
Published: (2017-08-01)

Value stream mapping for lean development : a how-to guide for streamlining time to market /
by: 234470 Locher, Drew A.
Published: (2008)

Impact of knowledge type, strategic orientations and organizational learning on new product launch success
by: Adeel, Muhammad
Published: (2021)

Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises
by: E.I. Nagornyy
Published: (2010-12-01)

Marketing for engineers, scientists and technologists /
by: 449208 Curtis, Tony
Published: (2008)

Marketing plan for Sheera Food Industries Sdn. Bhd. A new product called 'Tamarind puree' / Mohamad Azlan Abdul Majid
by: Abdul Majid, Mohamad Azlan
Published: (2000)

New product development : managing and forecasting for strategic success /
by: 232563 Thomas, Robert J.
Published: (1993)

Transcultural marketing for incremental and radical innovation /
by: Christiansen, Bryan, 1960- editor, et al.
Published: (2014)

Entrepreneurship : successfully launching new ventures /
by: Barringer, Bruce R, et al.
Published: (2012)

Entrepreneurship : SUCCESSFULLY LAUNCHING NEW VENTURES /
by: Barringer, Bruce R., author, et al.
Published: (2019)

Entrepreneurship : successfully launching new ventures /
by: 389305 Barringer, Bruce R., et al.
Published: (2010)

Entrepreneurship : successfully launching new ventures /
by: 389305 Barringer, Bruce R., et al.
Published: (2006)

Entrepreneurship : successfully launching new ventures /
by: 389305 Barringer, Bruce R., et al.
Published: (2008)

Launching a successful eBay store /
by: 303593 Mansfield, Ron
Published: (2007)

Managing Technology and Product Development Programmes : A Framework for Success /
by: Flinn, Peter, 1948- 632533
Published: (2019)

New product success stories : lessons from leading innovators /
by: Thomas, Robert J.
Published: (1995)

Achieving planned innovation : a proven system for creating successful new products and services /
by: 182473 Bacon, Frank R., et al.
Published: (1998)

Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /
by: Kim, W. Chan, author 318022, et al.
Published: (2015)

Blue ocean strategy : how to create uncontested market space and make competition irrelevant /
by: 318022 Kim, W. Chan, et al.
Published: (2005)

Entrepreneurial marketing : an effectual approach /
by: Nijssen, Edwin J.
Published: (2014)

Taking technology to the market : a guide to the critical success factors in marketing technology /
by: Linton, Ian.
Published: (c201)

Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
by: Kim, W. Chan, author 318022, et al.
Published: (2015)

Predevelopment activities determine new product success /
by: 264358 Cooper, Robert G.

Engineering innovative products : a practical experience /
by: Woods, Roger, 1963-, editor, et al.
Published: (2014)

Selling blue elephants : how to make great products that people want before they even know they want them /
by: 240248 Moskowitz, Howard R., et al.
Published: (2007)

Marketing Organization and Radical New Product Innovation
by: Tetsuo Horiguchi
Published: (2021-01-01)

Managing new products : using the map system to accelerate growth /
by: 450942 Kuczmarski, Thomas D.
Published: (2002)

Critical success factors of new product development in a technology based company : a case study /
by: 211933 Leow, Yi Run, et al.
Published: (2009)