Marketing a service for profit : a practical guide to key service marketing concepts /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
London : Kogan Page,
2000
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| Subjects: |
| _version_ | 1796703417575407616 |
|---|---|
| author | 430885 Clarke, Greg |
| author_facet | 430885 Clarke, Greg |
| author_sort | 430885 Clarke, Greg |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T02:41:57Z |
| format | |
| id | KOHA-OAI-TEST:284207 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T02:41:57Z |
| publishDate | 2000 |
| publisher | London : Kogan Page, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:2842072020-12-19T17:09:14ZMarketing a service for profit : a practical guide to key service marketing concepts / 430885 Clarke, Greg London : Kogan Page, 2000eng36PSZKLLMarketingURN:ISBN:0749419199 (pbk.) |
| spellingShingle | Marketing 430885 Clarke, Greg Marketing a service for profit : a practical guide to key service marketing concepts / |
| title | Marketing a service for profit : a practical guide to key service marketing concepts / |
| title_full | Marketing a service for profit : a practical guide to key service marketing concepts / |
| title_fullStr | Marketing a service for profit : a practical guide to key service marketing concepts / |
| title_full_unstemmed | Marketing a service for profit : a practical guide to key service marketing concepts / |
| title_short | Marketing a service for profit : a practical guide to key service marketing concepts / |
| title_sort | marketing a service for profit a practical guide to key service marketing concepts |
| topic | Marketing |
| work_keys_str_mv | AT 430885clarkegreg marketingaserviceforprofitapracticalguidetokeyservicemarketingconcepts |