B2B marketing : a radically different approach for business-to-business marketers /
36
| Autor Principal: | |
|---|---|
| Formato: | |
| Idioma: | eng |
| Publicado: |
London : Prentice-Hall,
2002
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| Subjects: |
| _version_ | 1826360694164946944 |
|---|---|
| author | 435527 Minett, Steve |
| author_facet | 435527 Minett, Steve |
| author_sort | 435527 Minett, Steve |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T13:54:16Z |
| format | |
| id | KOHA-OAI-TEST:28629 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-04T13:54:16Z |
| publishDate | 2002 |
| publisher | London : Prentice-Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:286292020-12-19T16:56:31ZB2B marketing : a radically different approach for business-to-business marketers / 435527 Minett, Steve London : Prentice-Hall,2002eng36PSZJBLElectronic commerceIndustrial marketingInternet marketingURN:ISBN:027365425X (hbk.) |
| spellingShingle | Electronic commerce Industrial marketing Internet marketing 435527 Minett, Steve B2B marketing : a radically different approach for business-to-business marketers / |
| title | B2B marketing : a radically different approach for business-to-business marketers / |
| title_full | B2B marketing : a radically different approach for business-to-business marketers / |
| title_fullStr | B2B marketing : a radically different approach for business-to-business marketers / |
| title_full_unstemmed | B2B marketing : a radically different approach for business-to-business marketers / |
| title_short | B2B marketing : a radically different approach for business-to-business marketers / |
| title_sort | b2b marketing a radically different approach for business to business marketers |
| topic | Electronic commerce Industrial marketing Internet marketing |
| work_keys_str_mv | AT 435527minettsteve b2bmarketingaradicallydifferentapproachforbusinesstobusinessmarketers |